CBV Alumni Board Feature: Martha Hernandez + madeBOS

 
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What propelled you into the entrepreneurial space? And what do you enjoy most about being a founder?
Necessity - the desire to make a significant change in support of underestimated, overlooked talent. What I enjoy most about being a founder is seeing the results of my teams' hard work. I love being creative, adaptive, and supportive. I love having the ability to build a culture centered around trust and authentic care for each other, our customers, and their employees. 

Tell me about an experience you had as an entrepreneur or in starting your company that exemplified one of Camelback's core values.
madeBOS exists because although genius is distributed, opportunity is not. My entire journey as an entrepreneur is also an example of such value-- democratizing opportunity. We've built software that makes growth accessible to everyone.

Is there anyone from the #camelbackfam you'd like to shout-out?
Vanessa Luna from ImmSchools because she was the first Camelback alumn to believe in the madeBOS vision and offering. She and the ImmSchools team became a customer late last year. It is an incredible pleasure to support their growth plans. Additionally, Damola Ogundipe from CivicEagle, he has not only supported me on my messaging but through that support also realized that he and the team could benefit from madeBOS' human capital model. Earlier this year, we became each others' customers.  

How are you and/or your team adapting to the challenges of the coronavirus crisis? What are you most proud of overcoming in recent months?
Most of our customers are in 'essential business' industries so they were not totally impacted, in fact, word of mouth, referrals, etc. have helped us grow close to 200% since March 2020 when the shelter in place order was initially announced.  

What are you looking forward to as a Founder in 2021?
In 2021, I'm looking forward to earning critical HR certifications, growing my team, developing partnerships, growing our customer base, and continuing to learn how to best serve our customers and their employees. 


You can learn more here about Martha Hernandez and madeBOS.


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